|
 These are exciting times for the Fitness Industry, as the fitness trend continues it's upward climb with no end in sight.
More people are joining fitness centers and continuing with their membership than ever before. In the Industry history! As of January 2006 there were 41.3 million members, with more than $15.9 billion in industry revenues. (Information taken from IHRSA) The Fitness Industry enjoys many benefits such as:
· Continued growth during economic turndowns.
· Enjoy annuity-like income from dues memberships
· Enjoy positive impact of the media
· Offers a great value to the consumer, staying healthy and looking one's best is something Americans prize highly.
· More membership participation from Corporate and HMO health insures is a growing trend.
The Industry lies in the path of the nations progress. The key factor in keeping people healthy, lean, strong and attractive lies at the center of one particular path of progress.
The Industry is the beneficiary of an increasingly health-conscious, weight-conscious nation.
The Industry possesses a potent infrastructure. The American Heart Association, the American Cancer Society, physicians, health educators, health insurers, centers for disease control and the Surgeon General office are advising their readers, patients, students and clients that regular exercise is vital to a healthy and productive life.
PLEASE READ THE FOLLOWING INDUSTRY REPORTS
· The 50 Million Member Plan (Understanding the Context: America Has A Problem)
· Two Events That Changed
· The Purpose of This Report (Setting the Course for Industry Growth)
· From 50 Million to 100 Million (Creating A Global Context)
· 50 Million by 2010 (An Everybody Wins Objective)
· Reaching 50 Million U.S. Members (How We Get There)
· Getting to 100 Million (The Industry's Ten Mega-Opportunities)
· The Age Wave® Opportunity (The Centerpiece of the 50 Million Member Plan)
· The Benefits of Exercise Opportunity (Marketing the Industry's Intellectual Capital)
· The Special Populations Opportunity (Helping Those Who Need It Most)
· Opening Up The Special Populations Opportunity (The Unique Challange)
· The Program Membership Opportunity (Widening the Door To Club Membership)
· The New Member Integration Opportunity (Gaining More By Losing Less)
· The Gen X Opportunity (The Forgotten Piece of the 50 Million Puzzle)
· The All of America Opportunity (Building on the Industry's Proudest Tradition)
· The Family Athletic Club Opportunity (The Ultimate Power of Programming)
· The Sales and Service Opportunity (The Foundation of All Future Growth)
· The Health Care Integration Opportunity (Redefining the Mission of the Industry) [
· The Industry Ranks Its Growth Opportunities
· Integrating the Opportunities (Putting the Pieces Together)
· On The Way to 50 Million (Taking the First Steps) ]
· Moving Forward: What Comes Next (We Have A Dream) ]· Supplier Implications (An American and Global Perspective)
IN PURSUIT OF HEALTH AND FITNESS
Partners in Success
THE ZOO HEALTH CLUB OFFERS AFFORDABLE FITNESS FOR EVERYONE! |
